Web Developer and Performance Media Buyer

Leading the media buying team at El Okaby Pharmacies, managing multi-platform ad campaigns across Meta, TikTok, and Snapchat.
Develop full-funnel marketing strategies to increase online sales and in-store traffic.
Supervise campaign planning, creative direction, and performance optimization to maximize ROI.
Collaborate closely with content, design, and data teams to align media efforts with brand objectives and seasonal promotions.

Plan, execute, and optimize advertising campaigns for Zenox, a sportswear brand targeting the Egyptian market.
Build and test high-converting landing pages integrated with Meta and TikTok pixels to boost online sales.
Manage budgets, analyze performance data, and adjust targeting strategies to maximize ROI and brand visibility.
Collaborate with the creative team to develop visually appealing and performance-driven ad content.

• Managed $35K+ monthly ad spend across Facebook, TikTok, and Snapchat with a focus on ROI optimization and creative testing.
• Designed and launched e-commerce stores (Shopify, YouCan, Salla) with conversion-focused layouts and seamless payment integration.
• Conducted market and competitor research to identify winning products, refine targeting, and boost overall sales performance.
• Collaborated with creative teams to produce high-performing video ads and data-driven marketing strategies.

Planned and executed paid campaigns on social platforms to increase brand awareness and lead generation.
Managed budgets, analyzed data, and optimized creatives to improve conversion rates.
Delivered measurable results within client objectives and budget constraints.

Developed and executed targeted digital ad campaigns for tech products and services.
Performed market research and competitor analysis to enhance ad targeting and messaging.
Provided detailed performance reports and optimization strategies to improve ROI.

I build and customize WordPress websites tailored to each client’s needs — from theme and plugin customization to seamless integrations with payment gateways and CRMs.
Every project is optimized for speed, security, and a smooth user experience across all devices.